Six Ways to Grow Your Psychotherapy Practice

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Top Six Ways to Grow Your Psychotherapy Practice in New York City

It can be a challenge to grow your therapy practice, especially in bustling New York City, and particularly if you’re just starting out on your own. Now you may have your whole system on lock; say you’ve found the perfect therapist office to rent and you’re getting things decorated just so. But, it’s hard to get the momentum going without a steady stream of clients.

One of the drawbacks of starting your own practice is the fact that you need referrals to get things off the ground. You also need a system in place either through their insurance provider network or elsewhere.

Many counselors and therapists have trouble getting the word out as it’s hard to strike a balance between selling yourself and demonstrating your expertise. To help you out, we’ve put together a few ways to start putting yourself out there, even in a crowded place like Manhattan.

Emphasize Service

Unlike other professions, therapists are really there to serve others. Leverage this little bit of knowledge, as people are drawn to what helps them directly or serves their interests. Let referral sources know exactly what you can do for their clients.

When speaking directly to community members who may be in need of your service, tell them exactly how you can help them improve and grow. For example, if you specialize in helping people through traumatic events, outline all the ways you can help that person overcome certain blocks that stem from their trauma.

Network, Network, Network

Make connections by attending events with other doctors and providers that can refer patients your way. Hand out business cards, and follow up with those who may be of help down the road.

If you have a network of other healthcare professionals you know from school, training or elsewhere, make an effort to reach out, and meet periodically. Explain your background and expertise and the types of patients you see. Network with other mental health professionals too. They may have too many patients, know a colleague who is retiring, or have some clients who fall outside of their realm of expertise.

Remember, networking is a two-way street. You may go out with the intention of gathering some leads for yourself, but be prepared to help others along the way.

Location, Location, Location

Convenience is key. Many patients look for a therapist near where they live or work; not 5, 10, or 15 miles away. If you’re based in Manhattan, you’ve got the benefit of being in close proximity to thousands of potential patients. However, you may want to consider renting a psychotherapy office in different areas, at least one or two days a week.

Search classified pages, and of course Clineeds, if you’re looking for an inexpensive way to find a therapist office for rent. Likewise, if you’re committed to a full-time lease in one location, you should consider renting your psychotherapy office when you’re not there. It’s a great way to generate income.

Take to Social

Social media no longer exists squarely in the world of millennials. As a mental health professional, your livelihood relies on your capacity to make connections. Assert yourself as a community member, and manage your presence across a few select channels.

As a therapist, channels like Facebook and Twitter can help build strong connections with community members, and offer an accessible platform for you to showcase your particular skillset. If you’re a relationship counselor, create a series of posts that outline how to communicate with your partner. If you’re helping people with anxiety and depression, post something about how people can manage these conditions between therapy sessions. You get the idea—just be sure to make it fun, engaging, and most of all, empathetic.

On the “business end” of the equation, places like Yelp and Google reviews should be monitored and responses issued when necessary. Encourage patients to write reviews on your service, which will generate more business down the road.

Manage Your Own Website, Too

While social is great and a real necessity in this day and age, the quippiest posts with the best photos are nothing if you don’t have a website to direct potential patients towards. Most patients look at the provider’s website before scheduling an appointment in an effort to get a sense of who you are.

At the bare minimum, your site should feature a picture of you and outline your area of expertise, as well as easy-to-find contact information. If you’re really on top of it, maintaining a blog can be a great way to add some personality to your site, as well as give patients a little taste of your therapy style before they come in for a visit.

Another thing worth noting, if you’ve got happy patients, ask them if you can use a testimonial on your website, or on social media. Customer satisfaction goes a long way, no matter your business.

Advertise Your Expertise

Whether it’s on your website, social channels or through the insurance providers you work with, if you’ve got credentials (and you do!), let it be known. Board certifications, licenses, anything that solidifies your expert-level knowledge should be prominently displayed.

The same goes for any case studies you’ve participated in, papers you’ve written, and so on. Showcasing your accomplishments tells potential patients you know your stuff, and speaks for itself.

Are You a Therapist Looking for A Practice to Call Home?

Whether you’re in the throes of setting up a new practice, or moving an existing one, check out listings on Clineeds. We’ve taken the concept of the classifieds and tailored it to the medical community. You’ll find a selection of spaces from psychotherapy room rentals to larger, multi-room medical spaces to rent, to medical practices to purchase.

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